From 5 to 17 September Ingolstadt Village and Wertheim Village, the two German Chic Outlet Shopping® Villages by Value Retail, will be celebrating all things denim

From 5 to 17 September Ingolstadt Village and Wertheim Village, the two German Chic Outlet Shopping® Villages by Value Retail, will be celebrating all things denim with the arrival of their Denim & Blue initiative. Visitors to the Villages will be met with a variety of quirky and innovative uses of the fashionista’s wardrobe staple, as jeans are used to create towers, wrap streetlights and dress entrances. Visitors to Wertheim Village can relax with a cocktail in the Blue Bar Summer Lounge, utilise the ‘Pimp up your jeans’ workshop taking place in the Denim Garage at the weekends and win a limited edition chic denim bag – if considered worthy by the ‘Denim Police’. Creative denim-inspired installations will be displayed in participating boutique windows across both Villages and Wertheim Village will also be home to an art installation created by young talent and supported by Levi’s. Visitors to Ingolstadt Village’s Blue Bar Summer Lounge can personalise their denim purchases after they’ve been snapped with denim-clad male models at one of the 2.5m-high jeans towers.